Comparison of Sponsor Search and Fixed Position Search Advertising

	Sponsor Search	Fixed Position Search
Method	pay-per-click price model	Fixed Monthly Fee
Cost	Depends on the clink rate and the bid price of keyword	1st position: HK$3,000/Month 2nd to 5th Position: HK$2,000/Month
Keyword	Any word or phrase that relates to the products or services	Only 1 keyword for each package (Limited Keyword)
Position Of Advertising	Based on the bid-price of keyword. It will be shown in both right and left hand side of the sponsor search	Fixed the search result in the right hand side
Layout Of the Advertisement
Number Of Advertiser	Unlimited	5 For each keyword
Report	Yes	NIl